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This blog post is a fine read from: Social Media for the Innovative CIO – The CIO Report – WSJ

Here’s an excerpt:

Phase one: Find your community. Open an account, identify people with relevant interests and then take time to observe.

Phase two: Participate in the community. Share links, engage with those in your interest group and become part of that community. Sharing and engaging are the operative terms at this stage.

Phase three: Deepen the connection. After participating in your social media community, consider starting a blog to expand your voice in the social media ecosystem.

Phase four: Become a trusted brand and thought leader. By combining these activities with excellence in IT delivery, you can become a genuine industry influencer. Reaching this stage strengthens your own credibility and benefits the entire organization.

For the full blog post, click here.