AMA Event – Show your horns
Learn the business of professional sports Marketing!
November 12, 2013 – 5:15 PM – 7:00 PM Register Today
Meet the man who calls the plays for the Minnesota Vikings off the field. Register now for the AMA’s monthly program “Show Your Horns – the Business of Professional Sports” on Tuesday, Nov. 12.
Steve La Croix, Vice President of Sales and Marketing & Chief Marketing Officer, will discuss potential marketing and revenue-generating initiatives for the new stadium, which is set to open in 2016 on the current site of Mall of America Field at the Metrodome. He’s the guy who will spearhead negotiations for the naming rights of the Vikings’ new home.
Steve oversees all aspects of Vikings-generated revenues, including corporate sales, sponsorships, media sales, ticket sales, suite sales and hospitality. He’s also in charge of radio and television programming, website, digital and social media initiatives, merchandise and e-commerce operations.
At this event, you will: * Get an insider view of plans for the new stadium * Explore the power of the NFL Shield * Delve into the Viking brand and their role as MN’s team * Learn about the challenges in creating a positive fan experience
Special giveaway – Autographed football from Greg Jennings
Date & Time: Tuesday, Nov. 12 * Happy Hour (Members Only) 5:15-5:45 p.m. * Registration: 5:15-6 p.m. * Program: 6-7 p.m. Pricing MN AMA Members: $20 Regular: $40 MN AMA Collegiate Members: $10 Students: $15
Location: Gridiron Club at Mall of America Field 425 Chicago Ave. Minneapolis, MN 55415
Sponsors: Aramark and Minnesota Vikings