- Delivery: Daytime or Online Classes
- Start: Fall, Spring or Summer Semester, Full- or Part-Time
- Location: Rosemount Campus and Online
- Also offered in the classroom or fully online or a combination of both to fit your schedule!
- Business Marketing — A.S. Degree 60 credits
- Business Marketing Specialist — A.A.S. Degree 60 credits
- Marketing Communications Specialist — Certificate 28 credits
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Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.
Business Marketing: This program provides knowledge of all general marketing concepts, as mentioned in the Marketing Communications Specialist certificate, along with management concepts, budgeting and accounting, strategic planning, business laws and ethics, and proposal writing. Graduates are versed in managing projects, determining strategies to reach their markets, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.
Marketing Communications Specialist: This certificate provides knowledge of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, global marketing, product and service development, advertising, promotions, logistics, and marketing research. Graduates are versed in determining strategic efforts to reach their markets, organizing events, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.
Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.
Potential Job Titles
- Commercial Marketing Specialist
- Marketing Administrator
- Marketing Coordinator
- Brand Manager
- Business Development Specialist
- Media Planner
- Sales Manager
- Project Manager
- Sales Specialist
- Office Manager
Average Wage: $24.47/hour
Top Earners: $35.75/hour
- Marketing Manager
Average Wage: $53.63/hour
Top Earners: $80+/hour
- Susan Kingsbury
- Gayle Larson
Dean of Business, Technology and General Education