- Delivery: Daytime or Online Classes
- Start: Fall, Spring or Summer Semester, Full- or Part-Time
- Location: Rosemount Campus
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Digital Marketing is an exciting and ever-evolving field. Once used just to stay in touch with old friends to what is now a massive marketing platform, capable of delivering ultra-targeted ads to a global audience, social media marketing generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to social media marketing.
Digital Marketing Specialist: The program you will master the tools and techniques critical to success, helping you to propel your marketing career, promote your business and boost the bottom line. You will gain skills to engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Students will also learn how to leverage various monitoring methods to stay on the cutting edge of social media trends, and begin uncovering a vast array of exciting opportunities.
A digital marketing specialist oversees the implementation of different digital media programs for clients. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing for potential clients. You are expected to have quick turn-around on projects and be a multi-tasker. You must thrive in an entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.
Potential Job Titles
- Digital Marketing Manager
- Digital Media Developer
- Social Media Manager
- Digital Media Director
- Digital Media Analyst
- Average Wage: $36.05/hour
- Top Earners: $48.07/hour